When 5,000+ people (consumers and industry) gather in Miami from March 24th to 26th, they’ll be dazzled by current and future trends across a wide range of courts and tables — tennis, pickleball, padel, racquetball, squash, table tennis, pop tennis, and more.
Speakers, pros, and investors will talk about what lies ahead in the racquet world.
Consumers and business leaders will attend the Miami Open and the APP Tournament and shop for new equipment, services, technology, and fashion.
They’ll probably enjoy Miami beaches and indulge in food and nightlife after-hours.
What started as a simple game in debtors’ prisons has become a huge and thriving industry.
The game is changing.
At the Australian Open in January, the media was abuzz about the noisy cocktail bar.
And, for years, fashion and lifestyle media have been covering who’s wearing what on the court, Most major tennis and pickleball players now have endorsement deals and agents, like the celebrities that they’ve become.
The US Open is right up there in the media with the Oscars as a style moment.
And the media itself is changing. Millions of sports players and fans have taken to Instagram (IG), TikTok, and podcasts to spread the word about the racquet world.
Health and longevity professionals study the impact of pickleball on both physical and mental wellness.
Technologies are making play easier for everyone. (Many of these companies will be showcasing their apps at RacquetX and we’re carefully watching what Dupr does next after its $8 million raise.)
The reality is that racquet play is no longer just about sports.
Racquet sports are part of a fully-integrated lifestyle.
Today’s players spend billions of dollars on equipment, fashion, and accessories. They use apps to find games and playing partners. Clubs are expanding their courts and adding activities to draw in members. Schools are investing in state-of-the-art courts and qualified coaches. Real estate investors, brokers, agents, and buyers/renters now consider courts an essential amenity.
So, how can you “play” with us (RacquetX) in March?
So, no matter what game you play and if you are a fan or a brand, you’ll find something to enhance your game and lifestyle this March in Miami.
Because, after all, it’s about the sports AND the lifestyle!