The Latest

By Ben Nichols, Founder CEO of Padel 22, So, it’s the defining ‘thing’ of our times. Noise, that is. Yes, you heard that right, noise is the defining thing of our times. Everywhere we...

When I first started professionally in pickleball back in 2017, the sheer absurdity of what I was doing was not lost on me. Picture this: I was cold-calling tennis facilities across the US and...

In today’s digital age, marketing yourself as a coach in the racquet sports industry is not just beneficial—it’s essential. The rise of social media platforms has transformed the way...

The US Open has come and gone, and as I reflect on the tournament, it’s clear that the experience was as exhilarating off the court as it was on. With a record-breaking $75 million prize pool—the...

This year’s US Open didn't just break attendance records - with over one million people visiting the Billie Jean King Tennis Center, it gave the opportunity for apparel brands in the space to show...

  https://www.youtube.com/watch?v=RauMq-_BSes