The RacquetX City Series takes the energy and intelligence of the industry’s home court and brings it to you in a powerful, one-day format built for the people who run the club business. Hosted in key cities across the country, each City Series stop puts the real state of your market on the table. The economics of adding courts and sports, the technology separating clubs that scale from clubs that stall, and the people strategies behind the strongest operations in the country. Delivered by the industry leaders living it, alongside curated networking with the operators in your region who face exactly what you face. Whether you’re looking to stay ahead of the curve, sharpen your next big decision, or bring ideas back to your club that you can put into play the week you return, the City Series brings the RacquetX experience straight to you.
Location – FairBanks Ranch Country Club, 15150 San Dieguito Rd, Rancho Santa Fe, CA 92067
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From packed courts and staffing challenges to multi-sport expansion and rising member expectations, the Southern California market is running at full speed -and not every club is keeping pace the same way. This panel brings together leaders from across the industry to put the real state of the business on the table. What is working right now, what is straining under demand, and what tends to break first when a club adds a new sport. An honest, current read on the pressures every operator in this region is navigating, and a rare chance to measure your own club against the wider field.
Technology has moved from a convenience to a dividing line between the clubs that scale and the ones that stall. This interactive session gets practical about it: how operators are using data and digital tools to streamline operations, deepen member engagement, and grow revenue. Court booking platforms, CRM, analytics, mobile apps, and AI, covered through what is actually working in real clubs rather than what sounds good in a demo. Walk away with tools you can put into play the week you get back.
San Diego is emerging as one of the most closely watched racquet sports markets in the country. Pickleball has grown into a $1.5 billion sport globally, and operators believe padel is next — with one local operator alone planning to build 200 new padel courts in the coming years. Legacy tennis clubs are feeling the pull toward pickleball and padel. Commercial operators are running the numbers on where to build next. And new formats, from boutique clubs to hotel and resort partnerships, are rewriting what a racquet sports facility can be in a market this competitive. This session takes on the real economics of the choice: what it costs to add a court, how clubs decide between tennis, pickleball, and padel, and what each sport is actually worth to the bottom line. The debate that decides what the next generation of facilities in this region looks like.
The fastest-growing clubs keep hitting the same ceiling, and it is not courts. It is people. Plenty of operators have a master plan for their facility. Far fewer have one for the team that runs it, even as staffing becomes the real constraint on growth. Industry leaders discuss how the strongest clubs build a people-first culture, develop leadership from within, and make the case for the resources to fund it. Walk away ready to become the kind of leader who inspires your team to grow, lead, and stay with you for the long run.
The clubs that lead next year are deciding what to do about it now. This forward-looking session looks at the biggest moves operators are planning in the months ahead: the bets worth placing, the hesitations holding clubs back, and where attention and capital are heading next. Leaders share where they are pointing their own programs and why. By the end, you will see what is coming for clubs of every type, and what it takes to get there first.